CORPORATE SOCIAL RESPONSIBILITY

Our purpose to improve lives leads us to be socially responsible. As a part of our commitment to the society, we have established the OmniActive Improving Lives FoundationTM, to help improve farmers’ communities through better health, nutrition, and hygiene. Our foundation has helped us create long-term relationships with our farming communities, which now stands at 10,000 farmers and 30,000 agricultural laborers.

Protecting and Improving Vision

Vision is considered to be the most important of all the five senses to interact with our environment. Some normal eye problems will lead to reduced vision and might also lead to vision loss. So, it is important to identify and treat eye problems as early as possible. It was, therefore, a choice to address the eye health of the farmers. We have conducted several eye health camps to check for any eye issues. Over 700 people were screened, 189 surgeries were done, and 239 spectacles were distributed.

Improving Sanitation Systems

The aim here is to educate people on the need for sanitation and push them to start using toilets. When we started our project here in the village Berambadi, 41% or 225 households were defecating in the open. There was no functioning toilet in the school or nursery. We conducted a baseline survey on sanitation practices and behavior, we organized community meetings to address the need for sanitation and connection to health, we constructed the Anganwadi toilets. We successfully completed the triggering to encourage people to start using toilets. As a result of our efforts, the village of Berambadi was declared Open Defecation Free by the Government of India.

Improving Nutrition

The aim is to help our farmers and their families meet their nutritional needs and reduce anemia in women. We conducted several workshops to raise awareness about the anemic condition and its effects. We tested women for anemia and provided free medication for those who need it. Also, from a prevention perspective and to improve diet habits, we distributed seeds of green leafy vegetables and encouraged the villagers to grow more leafy vegetables. 230 women were tested for anemia, 59 new cases of anemia were identified in the village. 61 households have been given seeds and have planted kitchen gardens with iron-rich vegetables.

Promoting Hygiene Practices

Hand washing and feminine hygiene were chosen as a part of promoting hygienic practices.
Handwashing: We conducted meetings and awareness programs on why hand washing is important and how to properly wash hands. 90-day hand washing campaign was held in school, we went to the school every day during lunch to monitor that hand washing is taking place. The kids were enthusiastic and diligent about washing hands. 150 students from the school now diligently wash their hands before eating. This has resulted in reduced illness. More students are now taking the hand washing habit back to their homes.
Feminine hygiene: We conducted workshops in small groups to educate women on the need for better feminine hygiene. This is to break taboos and to raise awareness on the need to use sanitary pads. 35% more women in the village today use improved menstrual hygiene practices.